Benefits and outcomes of attending BETT UK 2023

TEXT | Sirpa Rutanen and Maria Miettinen-Battistini

BETT UK is one of the largest educational technology exhibitions in the world. This year, Bett brought together over 30,000 educators, policy makers, EdTech professionals and industry changemakers from 123 countries. The theatres and exhibition halls at ExCeL London were full to bursting and Connect @ Bett – the ground-breaking meeting programme – hosted 7,000 meetings for 2,500 individuals from 1,500 organisations. Hundreds of interesting keynote sessions were held during the 3-day event. There was a wide selection of topics from leadership, inclusion and innovation to skills, wellbeing, and country best practices.

VAMK attended BETT UK 2023 as part of the Education Finland’s delegation, showcasing Finland and the excellence of Finnish education in its own booth at the event. As VAMK’s communications and marketing professionals, attending this event provided us numerous benefits. We listed a few reasons why attending BETT UK is important for higher education institutes:

  1. Keeping up-to-date with the latest trends and innovations in education technology
    • BETT UK provides a platform for showcasing the latest trends and innovations in education technology. By attending this event, you can learn about new products and services that can enhance your institution’s academic offerings and improve the student experience.
  2. Networking opportunities
    • BETT UK attracts professionals from all sectors of the education industry, including educators, edtech entrepreneurs, policymakers, and investors. Attending this event gives you the opportunity to network with these professionals and build new partnerships that can benefit your institution.
  3. Promoting your institution
    • BETT UK offers a good platform for institutions to promote their educational services to a global audience. As a university marketing professional, you can showcase your institution’s academic offerings and highlight its unique value proposition to potential partners.
  4. Insights into the education market
    • BETT UK also provides valuable insights into the education market, including trends in student preferences, recruitment strategies, and competition from other institutions. These insights can inform your institution’s marketing and recruitment strategies and help you stay ahead of the curve.

In summary, attending BETT UK as a marketing professional is important because it provides an opportunity to stay up-to-date with the latest trends and innovations in education technology, build new partnerships, promote your institution, and gain valuable insights into the education market. As an outcome, attending the event has provided us excellent new contacts both in the educational and EdTech sector as well as insights to new digital platforms.  More concretely, the meetings have led to further collaboration discussions and a follow-up face-to-face meeting in India within few weeks after the event.

An event. People sitting and watching screen.

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